This mechanism allows eligible individuals affiliated with Ford Motor Company and its partner organizations to estimate vehicle costs based on a pre-determined discount structure. It provides an accessible means of assessing potential savings when purchasing or leasing a new Ford or Lincoln vehicle. For example, an employee can input the vehicle’s MSRP and any applicable options to see the final purchase price after the specified discount is applied.
The advantage of this tool lies in its transparency and ease of use, allowing potential buyers to readily understand the potential cost benefits associated with their affiliation. Historically, such programs were designed to incentivize employee loyalty and foster positive relationships with partner organizations, resulting in increased sales and brand advocacy. The resulting consistent pricing model can remove ambiguity and streamline the purchasing process.
